The Missing Link

There’s nothing more frustrating than desperately wanting to change, but feeling powerless, repeatedly breaking promises to yourself
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What better way is there to kill your self-confidence (and others’ trust in you) than continually saying you’ll do one thing, but doing another
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After years of failure and trying to force myself into being more disciplined I learned one of the most valuable lessons of my life
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“You can’t beat the nafs with brute force and desire alone”
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Change begins with self-awareness, becoming deeply present and therefore able to see beneath the surface of bad habits
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Nothing is ever as it seems at first glance

You’re not lazy, you’re not weak, you’re not incapable or a disappointment...

You just don’t have the correct tools for long-lasting behaviour change

The lesson I’ve prepared for you below will give you the first of several “missing links” most people are completely blind to

I’m going to teach you an incredibly simple way to break the loop, come to your senses and return to Allah before bad habits take over
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Lesson One: Nafas

Did you know the arabic word “nafs” which means "ego" or "self" comes from the word “nafas” which literally means “breath”?

When you’re stressed, overwhelmed or about to lose yourself to regretful habits, your breathing directly reflects it

Short. Shallow. Disconnected

This is your nafs in control.

This lesson isn’t just about breathing.

It’s about returning to your fitrah (natural state)

When you learn to pause and regulate through deep, mindful breathing — you shift from reaction to awareness, from nafs (ego) to ruh (soul).

From jahl (ignorance) to aql (intellect).

From turning away from Allah to embracing Him fully.

This free lesson teaches you a simple (yet powerful) technique that is the first, most important, commonly overlooked step in creating long-lasting behaviour change

You’re going to learn how to:

Calm your nervous system.Interrupt autopilot reactions.Increase self-awareness in real-time.Align your actions with your values.

This is how you begin mastering your nafs. Not through force. Through awareness, patience and presence

That’s when real change begins.

(You won't be the same after watching this video):

Afraid And Enslaved...

Now how do you feel after taking part in that short practice?

You might feel calm and centred for a short while

But how long will it last?

This isn’t just a quick, 2 minute experience to forget about after leaving this page…

This is an invitation to reconsider how you’re dealing with the inevitable challenges of life.

The truth is…

You’re not fully committed to the standards you were made for

You’re one foot in and one foot out, that’s why you take 2 steps forwards and 3 steps back.

And it shows up all over your life…

In your relationships. In your choices. In your lack of peace.

You know what you want… but you’re scared, because it means missing out the things that keep you comfortable.

You say yes when you mean to say no.

People pleasing while ignoring your gut (then getting resentful)

Pursue “moderation” which only leads to self-sabotage

And are in fight or flight — constantly — without even realising.

You wish you could stop and “just be…”

To feel proud, happy and content with what you have, and who you are.

That’s your real craving…

But you’re constantly on the go and seeking outside of yourself, never content, never satisfied.

Sure, you can have whatever you want… but do you feel at peace? And do you feel free?

If you can’t handle your impulses, you’ll always be a slave… and not to Allah, but to your nafs.

And if more never feels like enough — when will your emptiness end?

Remember… Islam means peace. And this is achieved through surrender (not rebellion)

This isn’t fluff..

It’s the core of your deen.

And there’s nothing wrong with wanting to own in the dunya.

The problem is when the dunya owns you…

The Benefit Of Sin

Why do we keep doing what we know we shouldn’t?

This question dawned on me when I was at my lowest. Completely powerless to my nafs.

It lead me deep into the science of human behaviour, and ultimately back to the wisdom of The Qur’an.

Every behaviour meets a need. Even if it’s haram.

"In them is great sin and [yet, some] benefit for people. But their sin is greater than their benefit." - Qur’an [2:219]

Whatever habit you're trying to break — it’s serving you somehow.

And until you face that honestly (with awareness), you’ll stay stuck.

The challenge is to meet those same needs in ways that are healthy, halal, and aligned with your fitrah.

I’ve been there…

And after more than a decade of soul-searching, I keep coming back to one simple thing:

Breath.

Because with breath comes conscious awareness…

Because with breath comes self awareness, which without there is no self mastery.

1460 Days Of Living Hell...

I’m not a sheikh. I’m not perfect.

I’m someone who battled addiction, compulsive behaviours, OCD, binge eating, and years of spiritual numbness.

I looked put together. I ticked all the boxes. But I was living in quiet Hell for 3 long years — enslaved by my desires, worshipping my nafs, obeying it’s every command.

My turning point wasn’t dramatic. It was stillness. Slowing down. Breathing. Listening. Returning to Allah in the tiny, everyday moments. Trial and error. Engaging in the step-by-step process of designing a lifestyle centred in Islamic principles and righteous values.

Now I help high-performing Muslims who are ready to stop performing and start transforming. Through presence. Through submission. Through real, practical inner work

60 Minutes With Usman Ali: World Class Life Coach

Yes, you read correctly…

I’m offering you a free, 60-minute call to help you get to your next level

Here’s what we’ll cover:

- What’s keeping you stuck and looping in self-sabotage
- A powerful exercise to restore your sense of hope and direction
- What’s missing in your current approach to inner peace and discipline
- A practical next step you can take immediately to shift direction

But take note…

This is an application-only process

If it feels right for both of us, I’ll share more about my 12-week coaching program at the end of the call — so you can decide if it’s something you’d like to pursue.

There’s no pressure.

There’s no pitch.

Just a genuine conversation with someone who’s walked the path.

Even if we never work together, you’ll leave the call with insight and clarity

At best, you’ll step full heartedly onto the path of becoming the best version of yourself with myself, highly experienced guide, Alhamdulillah

Apply for your free 60 minute consultation using the button below
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Apply for your free call

Here's What People Have To Say

This Isn't For Everyone...

This is NOT for you if:

‍❌ You want a quick fix without doing deep inner work
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❌ You’re not ready to take responsibility for your life
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❌ You’re just looking for free stuff and don’t want to take action
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❌ You’re too proud to accept help from others
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This IS for you if:

‍✅ You’re a sincere soul who’s ready to put work in and surrender to Allah

✅ You’re tired of inconsistency, procrastination, or hidden addictions

✅ You want discipline, peace, and success in both Dunya and Akhira

✅ You’re open to believe you can improve, no matter how stuck you feel

It’s never too late to get back on the straight path

Allah’s doors are always open

You’ve already tried doing it alone

Now try with some real support from someone who’s been there before, you’ll wish you started earlier

Oh and yes, this is for both men and women. Alhamdulillah
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Growth & Evolution Or Pleasure & Comfort?

The choice is yours

I only take on a small number of clients at a time.

If you’re serious about building lasting discipline, breaking bad habits, and mastering your nafs — this is your invitation.

Subhan’Allah, I’ve seen people’s lives change quick before my eyes

And I’ve also seen people who would rather suffer than put in some effort

I just pray you’re of the first kind

The 10% that refuses to settle for an unfulfilled life

While 90% continue on indulging wondering why life feels so hard

These are my final words to you…

Remember, the greatest act of service you can ever do for this Ummah, your loved ones and the world is…

To become the very best you can be, and inspire others (through example) to do the same

Even if you’re only taking baby steps in the right direction

Any progress is always better than staying the same

It’s time to let go of the past and commit full heartedly to the road ahead
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